each
The main goal was to scale lead generation through advertising, attracting relevant buyers rather than tourists or renters.
Before working with us, the client had a negative experience with another agency:
- We received leads for $15, but almost all of them were irrelevant, random requests, and fake accounts.
- Managers wasted their time, which created internal tension, drained the budget, and resulted in a complete lack of system and, most importantly, profit.
Goals and objectives
Increase the share of high-value customers by building a systematic funnel and transparent analytics.
Reduce the proportion of low-quality leads while maintaining a low lead price
Create an advertising ecosystem focused on ROI, not just CPL
What we did
Results
Over the course of three months, we gradually scaled the budget from $5,000 to $15,000 per month, while maintaining control over traffic quality and application economics. Thanks to clear audience segmentation, pre-qualification, and a customized funnel with analytics, we achieved a stable cost per qualified lead (QL) of $30-45.
As a result of our work, three full-fledged deals were concluded, each worth $500,000 or more. The client's profit exceeded 10X compared to the first month. But the key effect was not only in the financial result; we completely changed the approach to advertising as an investment tool, where it is not just the number of leads that matters, but their value in the context of the customer's life cycle (LTV), the time to close a deal, and the workload on the sales team. Thanks to a well-designed funnel and a strong creative strategy, we have created a system that not only brings in customers but also ensures predictable sales growth in the high-ticket segment.
Budget
CPL
- $15000
was $5000 - $30-40
was $15, but not qualified / $30–45 - 3 Угоди
was 0 / 3 deals worth $500K each
CPL
Budget
A creative strategy played a key role: thanks to a deep understanding of our audience's pain points and values, we were able to accurately target their lifestyle, needs, and motivations. This became the basis for further sales.
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