Meta Ads | Fashion E-commerce | NDA Client
ROAS
7.5 +
average check
$130
market
POLAND
NDA Lingerie Brand
Starting from scratch: From a WordPress site with no sales to a ROAS of 7.5+ on Shopify
Scroll down to see how we achieved this result
Meta Ads | Fashion E-commerce | NDA Client
ROAS
7.5 +
average check
$130
market
POLAND
NDA Lingerie Brand
Starting from scratch: From a WordPress site with no sales to a ROAS of 7.5+ on Shopify
Scroll down to see how we achieved this result
About the client
A lingerie brand in Poland. Average order value — $130, platform — Shopify. Before we began working with them, the brand was hosted on an outdated WordPress site: there was no structured online sales system, no advertising campaigns were running, and organic traffic was insufficient to support growth. Initial advertising budget: €200 per month, initial ROAS — 2
The brand couldn’t scale until the underlying issue was resolved: the infrastructure wasn’t ready for sales
The brand couldn’t scale until the underlying issue was resolved: the infrastructure wasn’t ready for sales
Goals and Objectives
#1
Completely redesign the website—migrate from WordPress to Shopify from scratch
Completely redesign the website—migrate from WordPress to Shopify from scratch
#2
Build a cold and warm traffic funnel in Meta
Build a cold and warm traffic funnel in Meta
#3
Develop a visual strategy for the Polish market
Develop a visual strategy for the Polish market
#4
Launch a system-wide advertising campaign and achieve consistent sales
Launch a system-wide advertising campaign and achieve consistent sales
What we did
Shopify from scratch. We completely redesigned the website: migrated from WordPress, localized for the Polish market, and optimized for conversions. Without a new infrastructure, running ads would have been pointless.
Email and retention via Klaviyo. We set up basic automations: abandoned carts, welcome series, and promotional communications. Retention became a separate source of revenue within the first few months.
The funnel in Meta. We segmented traffic into cold and warm audiences and selected offers tailored to each segment and time period. The key factor was adapting the website and offers to the Polish market, rather than the budget size.
Ad creatives. The primary format is a static, faceless image with a clear offer for a specific time period. This simple format, which precisely targets the audience, delivered better results than complex production formats.
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Creative ideas and approaches
During the project, we tested several creative formats
- The main focus is on static content without a model—just the product and the offer. No complicated production: the key turned out to be meeting a need at the right moment, not the quality of the production
Results
The brand went from having no online infrastructure to a fully operational sales system. ROAS increased from 2 to 7.5+ with an initial budget of €200 per month
ROAS
PLATFORM
BUDGET/MONTH
- 7,5 +was 2
- ShopifyWordPress (no sales)
- Ростwas $200
PLATFORM
ROAS
BUDGET/MONTH
was 2
WordPress (no sales)
7,5 +
Shopify
Рост
was $200
“
This case is fundamentally different from working with an established brand. Here, we didn’t revamp — we built from scratch. And the first thing any e-commerce launch starts with is this: advertising won’t save a weak infrastructure. First comes a functional website tailored to the market. Only then comes traffic. In the lingerie niche for a new brand in Poland, it was precisely the local adaptation of the website and offers that proved to be the decisive factor, not the size of the budget
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