E-commerce
Women's Fashion Brand
Shopify Under NDA
Sales growth from $2,500 to $90,000+.
$15K+
budget
per month
per month
3.98
CPL
$90K+
sales
E-commerce | Shopify
Women's Fashion Brand
From $2,500 to $90,000+ sales
Under NDA
E-commerce | Shopify
Women's Fashion Brand
Under NDA
From $2,500 to $90,000+ sales
About the client
A premium women's clothing brand with global delivery.
Before working with us, they had already collaborated with a freelancer, launching Meta Ads with a budget of $2,500 per month and a stable ROAS of 1.0 over 3 months.
Despite high-quality photos and a strong product, the brand was unable to scale up: there was no clear campaign structure, and targeting was vague and lacked strategy. The brand lost at least $20,000 in revenue during this period.
Before working with us, they had already collaborated with a freelancer, launching Meta Ads with a budget of $2,500 per month and a stable ROAS of 1.0 over 3 months.
Despite high-quality photos and a strong product, the brand was unable to scale up: there was no clear campaign structure, and targeting was vague and lacked strategy. The brand lost at least $20,000 in revenue during this period.
Goals and objectives
#1
Develop a strategy to reduce CPA and increase website conversion rates
Develop a strategy to reduce CPA and increase website conversion rates
#2
Conduct a full audit of advertising accounts and sales funnels
Conduct a full audit of advertising accounts and sales funnels
#3
Attract relevant traffic and bring ROAS to stable growth
Attract relevant traffic and bring ROAS to stable growth
What we did
We built a sales funnel divided into cold and warm audiences and prepared unique offers for each segment
Launched phased testing and scaling in markets
We optimized every link in the funnel by country: from creatives and landing pages to payment and delivery methods
We eliminated inefficient spending and reallocated the budget to connections with the highest ROI
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Results
In just six months, we scaled the budget from $2,500 per month to $15,000+, maintaining stable campaign performance and control over unit economics. Thanks to a full audit, clear audience segmentation, offer testing, and optimization of each stage of the funnel, we brought the brand to a ROAS of 3.98 and an average check of $230, while the cost per acquisition (CPA) remained within $40. The main result was the creation of a scalable advertising system that works as an investment tool: it not only brings in more orders, but also increases profits, taking into account customer LTV, seasonality, and team workload.
Budget
ROAS
Sales
- $15 000+was $2,500/month
- 3,98was 1,0
- $90 000+was ~$2 500
ROAS
Budget
Sales
was $2 500/month
was 1,0
$15000+
3,98
$90 000+
was ~$2 500
“
In the fashion niche, it is impossible to scale campaigns “en masse” — each country requires its own funnel, creatives, and optimization. What works in Europe may not resonate at all in the US or the Middle East. In some places, the main trigger is trendiness and lifestyle representation, in others — premium quality and status, and in others, buyers are convinced by convenience and speed of delivery. That is why we built separate connections for key markets, adapting the tone of voice, visuals, and offers to local expectations.
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