Online Education
Online language school
Meta Ads Under NDA
Scaling sales at a stable CPL: $55,000 turnover, 176 sales.
$55K
turnover
176
sales
$7.1
CPL
Meta Ads | Online education (Polish language)
Online language
school
school
Under NDA
turnover
$55,000
stability CPL
when scaling
SALES
176
Meta Ads | Online education (Polish language)
Online Language School
Under NDA
SALES
176
when scaling
stability CPL
turnover
$55,000
About the client
Online Polish language school for Ukrainian-speaking students.
At the start of our collaboration, the project already had over 3,000 students and active advertising campaigns.
The client's key request was to scale advertising without increasing the cost per lead and customer.
Until then, the business had been unable to maintain a stable economy: as the budget increased, CPL rose sharply and the quality of applications fell.
At the start of our collaboration, the project already had over 3,000 students and active advertising campaigns.
The client's key request was to scale advertising without increasing the cost per lead and customer.
Until then, the business had been unable to maintain a stable economy: as the budget increased, CPL rose sharply and the quality of applications fell.
Goals and objectives
#1
Stabilize lead and sales costs
Stabilize lead and sales costs
#2
Understand which advertising sources actually bring in customers
Understand which advertising sources actually bring in customers
#3
Build a scalable advertising system with transparent analytics
Build a scalable advertising system with transparent analytics
#4
Eliminate inefficient funnels and budget leaks
Eliminate inefficient funnels and budget leaks
What we did
We started with an in-depth analysis of all the advertising funnels that the client had already used.
The project had four main traffic sources: Telegram, quizzes, the website, and Instagram. Each of them had its own systemic problems.
-
TelegramThis funnel completely lacked transparent analytics: the advertising account did not show the actual number of leads, it was unclear which campaigns and creatives were bringing in subscribers and which of them ultimately became customers.
We conducted research and implemented services that correctly transfer data from Meta and allow us to track the lead's path from subscription to purchase. This made it possible to optimize campaigns not “blindly,” but based on actual sales. The goal for the funnel is to keep the subscriber price below $3. -
QuizThe main problem was that people took the test but did not make contact. We completely redesigned the logic of the quiz, the structure of the questions, and the final step to increase the number of leads that reach communication with the manager. -
WebsitePreviously, the website consistently attracted customers with higher spending, but over time, applications became expensive and of low quality.
We analyzed the landing page and old advertising campaigns, identified the reasons for the decline, and changed the structure of the website. After that, new campaigns were launched with updated creative formats and funnel logic.
ORDER A FREE BUSINESS AUDIT
Creatives and approaches
During the process, we tested several creative formats
- Designer static
- Native stories (offer on top of a simple photo)
- Video creatives based on our scripts
- UGC format
Video creatives and UGC showed the best results.
Static creatives generated overly expensive bids and were completely excluded from the campaign.
Static creatives generated overly expensive bids and were completely excluded from the campaign.
Result for the entire period of cooperation
- $22,889Budget
- 3 197Leads
- $7.1CPL
- 176Sales
- $130CPA
- $55,000Turnover
“
Targeting audiences at the ad group level only makes the result more expensive, so we did segmentation at the creative level using messages and offers. We got the best results with a broad target audience.
Pick a convenient time for a call
Book a 30-minute call directly at a time that works for you
Our other cases