This funnel completely lacked transparent analytics: the advertising account did not show the actual number of leads, it was unclear which campaigns and creatives were bringing in subscribers and which of them ultimately became customers.
We conducted research and implemented services that correctly transfer data from Meta and allow us to track the lead's path from subscription to purchase. This made it possible to optimize campaigns not “blindly,” but based on actual sales. The goal for the funnel is to keep the subscriber price below $3.

The main problem was that people took the test but did not make contact. We completely redesigned the logic of the quiz, the structure of the questions, and the final step to increase the number of leads that reach communication with the manager.

Previously, the website consistently attracted customers with higher spending, but over time, applications became expensive and of low quality.
We analyzed the landing page and old advertising campaigns, identified the reasons for the decline, and changed the structure of the website. After that, new campaigns were launched with updated creative formats and funnel logic.